• NZ$240

• 89 designs

• 13 designers

---

Logo Design Brief

We need a logo design for a new company in Auckland. We are looking to offer a "team" kayaking experience in and around Auckland. Our target market is businesses, clubs, teams, organizations or even groups of friends who are looking for a team building or group bonding outdoor activity. Our kayak fleet is red and yellow/orange so makes sense to use a lot of these warm colors. I am hoping to have a design that illustrates the following key points, TEAM BUILDING, KAYAKING, FUN AS A GROUP, OUTDOORS, ADVENTURE, SAFE, PROFESSIONAL.

Target Market(s)

Teams or groups of people looking for an outdoor team building activity.

Industry/Entity Type

It Company

Logo Text

Breakaway Paddle Adventures

---

Logo styles of interest

---

Colors

Colors selected by the customer to be used in the logo design:

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Requirements

Must have

• Orange & Yellow. At least a little bit of these two colors in there somewhere. If not only these two. A character of some sort. Would like to see a image of a group of kayaks paddling along or a group of padles working in tandem. People need to look at the logo and see that this is a kayaking business for groups without even reading the text.

Nice to have

• I would like to have a design that really puts emphasis on the word "Breakaway" Something like the "Baywatch" logo would be awesome with a smaller less in your face "Paddle Adventures" below it or slightly off main logo word. Was also hoping for a logo showing multiple paddle images or something like a paddle stroking through the water. Must be plural though. 6 small paddles is better than 1 big paddle as marketing this as a fun "teamwork" activity.

Should not have

• Please don't submit a simple "BPA" or "BP" abbreviation as a logo. Really need a character logo.