Natural parenting/healthy living business Logo Design Project
 
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This customer received 58 logo designs from 18 designers. They chose this logo design from Enzzok as the winning design.
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Logo Design Brief
                            We need a logo designed for our business 'Indigo Whispers' We are a natural parenting/healthy living business. We provide both information and products that promote: Homebirth, breastfeeding, instinctive parenting, organic food products, activism, ethical toys, kitchen appliance (cold pressed juicers), pottery water filters, environment, sustainable life, etc.  
We are a community - so most of my customers also know me/my business on a personal level. Lots of loyalty and trust. 
We love the colour indigo, blues and purples and it should communicate a subtle message of community, parenting, and organic/healthy living. 
We currently have a logo of a dragonfly - but I'm wanting to move away from that to portray exactly what the business is about - families, communities and organic healthy living. I think though keeping the dragonfly in a small way would be beneficial so that our current customers can still recognize us. A smaller light blue dragonfly somewhere on the logo would be great - even in place of a dot for an "i"? Or something else. 
I dont want the dragonfly to be the sole feature, or just the parenting aspect, as it needs to show healthy living/community too. I really need a person who can creatively reflect these values for us as our business covers a wide range of things. 
Thank you so much. 
                        
Updates
                                                        Hi all - we're loving the new designs coming through! We'd like to see more designs with the mother and baby/community/family, or maybe something symbolising the natural part of our business - organic/healthy living. With maybe a tiny dragonfly somewhere in the design (not the feature). 
 Added Sunday, August 04, 2013
                                                    
Target Market(s)
Women/mothers between 25-45yo
Industry/Entity Type
Appliance
Logo Text
Indigo Whispers
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
 
                                         
                                         
                                    Pictorial/Combination Logo
A real-world object (optional text)
 
                                         
                                         
                                    Abstract Logo
Conceptual / symbolic (optional text)
 
                                         
                                         
                                    Character Logo
Logo with illustration or character
 
                                         
                                    Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- It must stand out from afar and be eyecatching, as it will also be used as a facebook profile photo. Feminine but modern.
Nice to have
- Dragonfly if possible.