Social impact agency needs logo design
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This customer received 242 logo designs from 46 designers. They chose this logo design from vp.salim as the winning design.
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Logo Design Brief
We need a logo design for a new social impact agency based in the Midwest called Big Picture Unlimited. We provide non-profit organizations, schools, and government agencies with a range of communication services including proposal development, grantwriting, newsletters, photography, and storytelling to generate awareness, create impact, and raise funds. We would like to see designs that put the emphasis on Big Picture as the primary focus and on Unlimited as the secondary. Ie, Unlimited might be smaller than Big Picture, or a different color. The final design should be unique, interesting, playful, and convey a sense of energy. We are interested in both contemporary and or vintage looks. The idea behind the name is that we focus on the big picture in a way that is without limits. Another idea is that the big picture is made of many smaller pieces/particles. That concept can be used to inform design of the logo but is not a requirement.
Target Market(s)
Leadership at nonprofits, schools, and government agencies
Industry/Entity Type
Communications
Logo Text
Big Picture Unlimited
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Pictorial/Combination Logo
A real-world object (optional text)
Wordmark Logo
Word or name based logo (text only)
Font styles to use
Other font styles liked:
- Amatic, Langdon, Adamas Regular, Barry, Birth of a Hero, Redgar
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Looking for something that is simple yet sophisticated and clean yet gritty
- Big and Picture should have the same weight within the logo
- Unlimited must have lesser weight than Big Picture
Nice to have
- I'd love to see more options that do not pull out the B and/or P as part of the design elements. What can be done with the words Big Picture Unlimited alone? How can they feel both simple and sophisticated, clean yet gritty?