Postcard Design - RF/Microwave Test Equipment
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This customer received 10 postcard designs from 3 designers. They chose this postcard design from debdesign as the winning design.
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Postcard Design Brief
We sell high end test equipment to engineers. We want to catch their eye with the postcard and drive them to the website. The front should have sexy (but business/techie) woman and the product image. Best if the image is in her hand but not critical. We have 3 versions of the postcard. A bold and loud tag line - Product 1 - RTSA Tagline 1 "Smaller package, outstanding performance."2 Bullets * RF / Microwave Equipment to 26 GHz* Real Time Spectrum Analysis (100MHz RTBW)Product 2 - DDG Tagline 2 "Need faster pulses, touch now."2 Bullets*Femtrosecond Pulse / Digital Delay Generators*Jitter down to 2 picosecondsProduct 3 - Nuclear Tagline 3 "Check out this App"2 Bullets*Handheld and Wearable Isotope Identifiers*ANSI Compliant RIIDs and Vehicle SystemsThe back of the postcards will include space for the address and the mailing label/printing. A pitch about the product lineA short list of featured productsA call to action on the websiteFor example - Product 1 PitchBerkeley Nucleonics offers Microwave and RF Signal Generators, Phase Noise Test Systems and Real Time Spectrum Analyzers. Packaging includes bench, 19" rackmount and OEM/Modules. Chat live with our application engineers now at 800-234-7858 or LiveChat @ berkeleynucleonics.com Product 1 Featured productsModel 845-26 26GHz RF Signal Generator $22995Model 7300 26GHz Phase Noise Tester $46000Model 7500-27 27GHz Real Time SpecAn $14140Full Listing and Pricing at www.berkeleynucleonics.com Product 1 Call To Action Call 800-234-7858 for 14-Day No Risk DemoProduct 2 and 3 are similar and we can work that out after we get the graphics and look down. ThanksDavid Brown415-336-6074
Updates
Get a feeling for us a www.berkeleynucleonics.com Added Friday, March 11, 2016
Target Market(s)
engineers and fire chiefs
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- sex appeal
Nice to have
- classy feeling, organized/linear bullets
Should not have
- not too many fonts/colors.