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Expanding Company- Need New Logo for New Market
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This customer received 62 logo designs from 21 designers. They chose this logo design from DvynaArt as the winning design.
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US$160
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62 designs
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21 designers
Logo Design Brief
I would like to keep some aspects of the existing logo but freshen it up and make it accessible for a new service in a new market. I have attached a "fancy" version and our typical B&W version of the current mining logo to work with- we typically darken up the blue in the fancy one to be a more primary color when we use it)
We have traditionally been an underground construction and mining company with little marketing and no retail sales. We are now branching out into traditional construction, including both residential and commercial work. I want to keep the Block Lettered GMS on attached logo and the "drill bit" in the G for continuity, but maybe attach a hand drill to the drill bit (?) and/or make the logo make more sense as a company that will come renovate your bathroom, put on your roof, build your garage or fence, and also do heavy commercial construction and excavation (pipelines, concrete pouring, scaffolding, etc).
I know that can't all easily fit in a logo, but I want you to understand our services and market so you can take the best shot at updating our logo for this new market.
Target Market(s)
Residential and Commercial construction services customers. So, everyone from homeowners needing a new bathtub to gas companies needing a pipeline.
Industry/Entity Type
Construction
Logo Text
GMS Construction Group (the word "Group" is optional, if it works with your design, cool- if not, leave it off)
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Font styles to use
Other font styles liked:
- On attached current logo
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Continuity with the existing logo (uploaded), and ability to connect with homeowners needing construction services as well as industrial/commercial customers needing construction/excavation services.
