Doug Bradley Trucking Company Logo

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This customer received 57 logo designs from 20 designers. They chose this logo design from lasko as the winning design.
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Logo Design Brief
We are a trucking company based in Salina, KS. We are a fairly small family run company. The file below will show the blue we currently use, but we are not 100% committed to that shade of blue, but would like to stay with a variation of blue. The font is something we are somewhat committed to as we have a lot of equipment that currently have this logo. I am not sure what you would think is the closest font, but this was drawn up by one of our first customers and feel sticking with it shows loyalty. We are not looking to completely change it just freshen it up, make it more contemporary, sharper and possibly 3D, with more shading and highlights. We would like to possibly incorporate Est. in 1973. into the BIG B. in the long leg of the B. Please let me know if you have any further questions.
Updates
Project Deadline Extended
Reason: We have not reached an acceptable design, but are close.
Added Friday, March 18, 2016
Project Deadline Extended
Reason: Have not received changes on design we are working on with a designer.
Added Thursday, March 24, 2016
Target Market(s)
Trucking Industry
Industry/Entity Type
Trucking Company
Logo Text
Doug Bradley Trucking Inc.
Logo styles of interest
Lettermark Logo
Acronym or letter based logo (text only)



Font styles to use
Other font styles liked:
- book antiqua
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Blue in Color Acronym B
Nice to have
- Est. 1973
Should not have
- harsh lines totally redefining the logo