• C$280

• 39 designs

• 12 designers

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Label Design Brief

We at Railway City Brewing Co. require a bottle and can label design for a new beer called "Crew Craft Lager".
1 same design for both can and bottle

Our slogan for the marketing campaign will be "Join the Crew!"

This label should reflect the old fashioned railroad crews that built the tracks or worked on trains.

This is a light easy-drinking brew for the working class.

To stick with our brewery style, please see the attached images for some of our imagery in Beer Stores. We would not like you to follow a general layout and are open to receiving suggestive designs.

The "Crew Craft Lager" label must include:
-Railway City Brewing logo (attached) - can change the color
-Title "Crew Craft Lager"
-4.8% alc./vol.
-Best before date availability (spot on label to change best before date)
-photo or graphic design reflecting the railroad crew
-Should have an element of "grunge" to it - not clean cut - more for a rough, working class

We would like to see it displayed as a flat label as well as on a 355mL beer bottle and 473mL can.
(Bottle spec sheet attached as well as can shrink sleeve template)
1 same design for both can and bottle

List of Attachments:

FILE NAME: RailwayCityBrewingCo_Logo - Full logo to be used on front of label

FILE NAME: Dead Elephant Ale - Card
IronSpike - Amber - Card
Honey Elixer - Card
IronSpike - Blonde - Card
IronSpike - Copper- Card
TheWittyTraveller - Card
Strong-Man-label-V3-r2
Black Coal Stout - Card - all examples of our company's other label designs

FILE NAME: Screen Shot 2016-03-03 at 2.45.16 PM - bottle spec sheet (for bottle label size)

FILE NAME: 473mL Beer Can Machine Applied - ai. file of can shrink template
473mL Beer Can Machine Applied - pdf. file of can shrink template

Target Market(s)

24-45

Industry/Entity Type

Brewery

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• logo, abv, volume, address, phone number, brand name, upc bar code,

Nice to have

• reflect the concept of a crew, could be interchangeable photo with other crews in a promotional aspect

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Files

Download all files - 5.9 MB