Strip Designer App redesign proposal

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This customer received 24 app designs from 7 designers. They chose this app design from Samphan as the winning design.
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App Design Brief
Proposal for redesign of the main screens of our comic book creation app Strip Designer which is currently available for iPhone and iPad on App Store here:
https://itunes.apple.com/us/app/strip-designer/id314780738?mt=8
We are looking for suggestions for a new modern, polished and professional look for Strip Designer. The focus should be on icons, colors, and fonts on the main editing screen.
This project is not a full redesign, but should merely contain suggestions for what the app could look like!
Proposals are preferably based on the current design/layout of the app's components, and should focus on redesign of icons or colors.
Proposals should be based on the screenshots on App Store (attached). I.e. preferably replacing them with the new look of the app. Proposals are required in both iPhone 6 and iPad (Air/Mini) screen sizes (Retina).
The new look should be:
• Professional and clean
• Stay somewhat in line with iOS guidelines
• Mostly flat design
• Quiet (not dominate users' content)
• Exciting but not too playful
• Accessible and easy to navigate (no ambiguous icons or gestures. Labels on tool buttons).
• Use only fonts on iOS7 or higher
Preferably, most or all 10 attached screenshots should be replaced with your proposed counterparts reusing the current user content ("Kitchen Wizard" and "At the beach") . I.e. replace fonts, colors, and icons only. You are free to create your own screenshots from scratch, if you feel that can better reflect your proposal.
We can provide free access to the app using promotional codes.
We are interested in redesigning the app, so if we see a good proposal we will be interested in further collaboration
About the app
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Strip Designer is a comic book creation app for iOS (iPad and iPhone) purchased and downloaded by many hundreds of thousands of users.
The app has been around since 2009 with several major updates and is one of the first and best comic book creation apps for iOS.
It is a very feature rich app. Its features include:
• page design with many photos
• books with multiple pages
• many balloon options (head and tail settings)
• merge of balloons and adding tail control points for better tail control
• complex text layout (warp and perspective)
• easy in-app font installation from font websites
• stickers (built-in and ability to add)
• built-in drawing
• image filters
• image blending modes and opacity
• built-in Dropbox file support
• PDF support (both import and export)
• layer management
and much, much more.
Please contact us if you would like promotional code to test the app.
Updates
Project Deadline Extended
Reason: Haven't received satisfactory suggestions.
At least a number of both iPhone and iPad screenshots are needed.
Added Friday, March 11, 2016
Target Market(s)
Children, parents, and hobby comic book creators.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Replace at least 6 screenshots with your own proposal.
Nice to have
- • Professional, clean, simple
- • Stay somewhat in line with iOS guidelines
- • Mostly flat design
- • Quiet (not dominate users' content)
- • Accessible and easy to navigate (no ambiguous icons or gestures)
Should not have
- • Not too many items on screen
- • Not ambiguous
- • Not too colorful/playful