Expo Program Guide Design and Logo for Body Mind Spirit Expos

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This customer received 63 magazine designs from 12 designers. They chose this magazine design from CRONO design as the winning design.

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Magazine Design Brief

First, we are looking for a new logo for "Body Mind Spirit Expos" similar in feel to our other brands, Celebration Fair and Whole Life Expo. Attached is a graphic showing the three current logos.

Second we are looking for a new overall layout for our holistic living expo program guides that apply this new logo. Each 16-24 page guide has the following sections that need to have templates created that carry out the same look/feel.

a) front and back covers (similar in feel to the Denver Guide attached page 1 or Chicago page 1)
b) Welcome page (similar to the Chicago Guide attached page 3)
c) Expo lecture overview page (similar in feel to the Chicago Guide attached page 7, should only allow for 4 presentation rooms and be vertical to the page.)
d) Left detail page of presentations (similar in feel to the Chicago Guide attached page 34)
e) Right detail page of presentations (similar in feel to the Chicago Guide attached page 35)
f) Detail page for exhibitors (similar in feel to the Chicago Guide attached page 24)
g) Detail page for featured presenters (similar in feel to the Chicago Guide attached page 12)
f) Detail page for secondary featured presenters (similar in feel to the Chicago Guide attached page 15)

Target Market(s)

Casual female 25-54 with interest in holistic subjects


Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • Logo should have horizontal aspect ratio.

    Although samples may be in AI, PSD or PDF, we must have the templates in InDesign native files at the conclusion of the project for all pages of the guide.

    Final logo should be vector based.

Files
Download all files - 15.2 MB
Payments
1st place
US$620
2nd place
US$100
Participation payments x 3
US$50
Participation payments x 4
US$20
Total
US$950

Project Deadline
27 Sep 2013 02:11:15 UTC
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