Product Design - Mobile Phone Case
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This customer received 23 graphic designs from 7 designers. They chose this graphic design from Art Addict as the winning design.
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Graphic Design Brief
We would like you help in designing a mobile phone case for iPhone. On the market currently are novelty cases designed to transform the look of your iPhone into a purse. They are primarily made of injection molded silicone and include a handle/strap for consumers to carry it same as they would a hand-bag.
The look and feel should be in-line and on trend with handbags or wallets available in fashion accessories today. Please refer to the attached PDF for similar cases currently available and images of handbags/wallets from fashion accessories for inspiration.
We will eventually produce these in one or more of our 4 primary brand colors which are as follows:
• Purple – Pantone Violet C
• Pink – Pantone Rhodamine Red C
• Blue – Pantone 312 C
• Lime Green – Pantone 375 C
Ideally the pattern/design will work well whether we decide to produce in a single solid color or if we would like to produce as color combinations (i.e. Purple w/ Pink Accents)
Updates
Project Deadline Extended
Reason: We are extending the project another week to get more designs. The concepts we've received look great, but we would like to see many more. Thank you to all who have participated so far.
Added Monday, August 05, 2013
Target Market(s)
Teen/Tween girls that are looking for fun/novel ways to accessorize their phones. They want to make a statement and/or express their personality.
Industry/Entity Type
Fashion
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- • The design must have a unique pattern or texture to add dimension. Whether it’s all-over or used as accents is up to you, but would prefer that it not be all smooth/flat.
• There needs to be a lens opening/cut-out as seen in the sample images.
• There must be a handle/strap of some kind, but it does not have to be a chain. It can be a strap, beaded, silicone molded to look like a braid, etc.
• The purse design will cover only one side, and the other side will be open for standard phone use. We are not looking for a folio design that would cover both the front and back of the phone such that the consumer would have to open it when they wanted to use it.
• Similar to the sample images, we have the ability to incorporate some embellishments like studs, rhinestones, tassels, charms, bows, etc. Don’t want to go overboard, keep it tasteful, but it definitely would help the product to stand out adding some bling or ‘cute’ factor