• €120

• 48 designs

• 18 designers

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Logo Design Brief

I need a logo to launch a new line of breathable undershirts.
The main color should be in the dark blue tones, and 2 second color may be used. A 3rd one is ok if it makes a big difference.
The logo may be embroidered on shirts, so the simpler the better.

While i will focus initially on undershirts, the brand may expand into dress shirts.

Target Market(s)

guys that wear undershirt under their dress shirts because they sweat and want to avoid sweat spots but don't want to be hot. Tango/Salsa/Swing dancers.

Industry/Entity Type

Fashion

Logo Text

Must contain the letter L and graphics inspiring breathibility.

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• the letter L, but the letter can be abstracted or fused with the graphical elements to make it interesting.
• some graphic elements inspire breathibility, freedom of movement
• the name of the brand will go under the logo in bold all cap letters. Use Lxxxxxxx for your design.
• For the L, you can use the L-picture i uploaded. the shape is an abstraction of my undershirt. i drew it my hand, it doesn't have to look exactly like this, i am only uploading this a guideline when you draw the L

Nice to have

• minimalist
• some curves but nothing ornamental like rococo style
• clean design

Should not have

• nothing too fussy or ornomental
• no graphics that look like a T-shirt, unless it s VERY abstract

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Files

Download all files - 1.9 MB