Medical Practice needs a new logo for new brand name
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This customer received 140 logo designs from 36 designers. They chose this logo design from sunpris as the winning design.
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Logo Design Brief
We are creating a new brand for our clinic and renaming it "Be Well Clinics". We would like a logo which includes a bee. It will be used in all our branding. We promote vitality, tranquility, human respect and compassion along with very high quality of care. The logo should suggest these things in its design without saying any of them directly. Generally, it should be a very simple design with a simple message. Bees automatically promote life far beyond themselves and they do tirelessly and without fanfare. As much as possible, we'd like to capture that sentiment in a simple logo.
Target Market(s)
middle-class adults
Industry/Entity Type
Clinic
Logo Text
Be Well Clinics
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- A bee. The must demonstrate vitality and tranquility (the desirable by-product of good health). Also include a well or the hint of one. (Bee - Well.. get it?)
Nice to have
- Would like the logo to be simple and recognizable (like starbucks logo) . and renderable as monochrome even if the original contains multiple colors. Prefer simple color schemes that lend themselves to sewn logo work.
Should not have
- Complexity. no 3-D visualizations. Nothing that suggests the year in which the logo was designed. It should be a timeless image. Also, it should not be sterile like so many medical care logos.