New creative Mexican restaurant in Rome in search of perfect logo

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This customer received 90 logo designs from 27 designers. They chose this logo design from asch.blop as the winning design.
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Logo Design Brief
We need a logo for a new high quality Mexican eatery and ready meal range based in Rome, Italy. We have envisioned a possible logo to reflect the name of the company, we want to convey trust and authenticity of the experience and form an emotional bond with the brand. We'd like a professional makeover, but also welcome original ideas, Please, no sombreros, ponchos, folksy stereotypes; color scheme within reds and browns black.
Target Market(s)
Location will be in an area of Rome which is a major tourist hub, has a university and with a high concentration of professionals: logo should therefore appel to an international and diverse range of people.
Industry/Entity Type
Restaurant
Logo Text
El viejo perro - The Mexican kitchen
Logo styles of interest
Character Logo
Logo with illustration or character


Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The image of a dog, preferably asking for food with a paw ,
Nice to have
- It would be great if the image of the dog had a reference to Mexican culture
Should not have
- Any stereotypical element of Mexican eateries such as sombreros, or very brash and loud design, we're looking for an elegant, tidy logo.