Blue Is Best logo design - innovative and recognition

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Contest winning design

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This customer received 61 logo designs from 22 designers. They chose this logo design from VGB as the winning design.

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Logo Design Brief

We need a logo design for our tag line (kinda of).
Our company is SuperPro and we develop suspensions parts (mainly bushes which are blue) for cars (Automotive Aftermaket Industry)
www.superpro.com.au

Blue Is Best came into the marketing mix recently as to increase our visibility (our competitor bushes are red or purple or black...) and awareness at a worldwide positioning.
We started a campaign (enclosed) about the BLUE STUFF and BLUE IS BEST in January 2016 and after reflection we decided that we need to create a stand alone logo that can be easily integrated with our SuperPro logo (wide or Square, both enclosed)

Design must use colour blue (SuperPro Blue) for branding
the design should communicate innovation, design, range...

LOGO REQUESTED
-Stand alone
- integrated with SuperPro Logo wide (below & on the right) - logo enclosed
- integrated with SuperPro logo square (below & on the right) - logo enclosed

Let me know if you need any more info

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Updates

Project Deadline Extended Reason: Short list to be decided and awaiting for late designReview and feed back will be provided on 18/02/2016 and review of logo from Monday 22/02/2016 Added Wednesday, February 17, 2016

Target Market(s)

Primary target market: mechanics
Secondary target market: End User (car owner)

Needs to appeal to both

Industry/Entity Type

It Company

Logo Text

Blue is Best


Logo styles of interest
Wordmark Logo

Word or name based logo (text only)

Lettermark Logo

Acronym or letter based logo (text only)


Colors

Colors selected by the customer to be used in the logo design:

0355a3
0692cd
fbed22
fbee3d
85cae6

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • colour blue (yellow)
  • SuperPro branding
Should not have
  • no RED, PURPLE or BLACK
  • should not be to far from the SuperPro logo for recognition

Files
Download all files - 1.6 MB
Payments
1st place
A$160
Total
A$160

Project Deadline
23 Feb 2016 04:58:54 UTC
Language

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