• US$200

• 36 designs

• 8 designers

---

Advertisement Design Brief

We need an advertisement desing for a medical book on cardiology named "Hipertensão" (Hypertension), which 2nd Edition we launched last August. What makes this book special is that this is the first time in history that a hypertension book has a second edition in Brazil and was written by the Hypertension Department of the Brazilian Medical Society of Cardiology in comemoration in its 100 years. The two news about this book is that we sold 1000 units since we launched (which is good) and we have now an ebook version for all tablet, smartphones and readers. From this month on it is going to happen importants hypertension meetings and we want to promote this two news about this book - 1000 units sold and ebook version. We would like to see designs that use orange (the publishing house color) and communicate celebration.

Target Market(s)

Doctors Specialist from several segments like Cardiology, Endocrinology, Nephrology, Nutrition. Most of the target are man with 50 years-old.

Industry/Entity Type

Medical

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Requirements

Must have

• The adverstisement must have the attached book cover and publishing house logo (Elsevier) using only the name (without the tree) or the complete logo.

Should not have

• The design should not use old-style, serif fonts like Times new Roman.

---

Files

Download all files - 4.2 MB