New Payments Start-up requires Logo, Style Guide and Web Site Design

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This customer received 53 web designs from 7 designers. They chose this web design from pb as the winning design.
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- Bundled Project 1
Web Design Brief
We need a logo, style guide (colour templates etc.) and marketing web-site (HTML/CSS styling) for Ooddl, a new account-to-account payment product for use in the Single European Payment Area (SEPA).
The design is for the product only, not a company brand. We're looking for basic palette and style guidelines also. The web site need only be a basic responsive cross-platform design and layout. We will produce our own content.
We have no requirements for specific colours or logo styles. It is a financial product, however, so should not appear too quirky or untrustworthy.
The product is still in the early phases of development, so we're not able to provide pictures or other content.
As a little more detail on how things work, though, our end customers will arrive at our site through redirection from our merchant partners (a number of whom are large multi-national companies) who have offered our services as an alternative to credit card payments. They will be able to set up a SEPA direct debit mandate online in just a few pages, secure that with a password and use it to pay both immediately and in future with a simple confirmation of the password… a quick, easy checkout.
Because we work with large customer in the payments space, whilst we’d like the brand to be modern and appealing, it has to engender trust and stability. Whilst this product is new and in start-up phase, our company has been in alternative payments for nearly 10 years and have strong products in Europe in the Pre-Paid Visa/MasterCard and Voucher space. We'd like to treat this separately, however, which is why we've briefed accordingly.
Updates
Project Deadline Extended
Reason: Apologies for the extension, but I had a couple of designers contact me to say they had completed work but were unable to submit because time ran out.
I'll only extend this once, though, because we need to get cracking on the project.
Many thanks
Mat
Added Monday, February 15, 2016
Target Market(s)
European alternative payment customers
Industry/Entity Type
Financial
Logo Text
ooddl
Coding
Coded - Design and coding required
Number of Pages Required
1 page
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Payments
Total
£365
Project Deadline
19 Feb 2016 13:56:35 UTCProject Upgrades
Bundled project(s)
- offering £140 logo design to winner