• US$160

• 28 designs

• 13 designers

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Logo Design Brief

Product name: Blackcurrant Bliss (R) We need a logo that will inform branding for a drink product that is made with both blackcurrants (NOT blackberries) and honey. We produce a drink concentrate and wish to also include ready to drink bottles in the future. Blackcurrants are small round berries similar to blueberries in size but darkest purple appearing black. They are highly nutritious, high antioxidant, high vitamin c, potassium etc. Combining with pure natural honey creates a super healthy drink concentrate. We want the look to say: healthy; new; fresh; hip. Target audience is 25-35 young adults and young parents interested in healthy and natural foods. Attached is our old label, we want a younger fresher logo look that will work alone or on a label - other projects for label design will follow

Target Market(s)

25-35 health conscious, hip people looking for the latest greatest.

Industry/Entity Type

Product

Logo Text

Blackcurrant Bliss (R) blackcurrant super-fruit and pure honey

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Logo styles of interest

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• A look that will work on the drink bottle label.
• Inspiration looks:
• http://www.cawstonpress.com/our-drinks/
• https://www.belvoirfruitfarms.co.uk/our-drinks/
• http://www.packagingoftheworld.com/2014/12/the-adventurous-blends-of-william.html

Nice to have

• imagery that depicts blackcurrants and honey. An artisan look.

Should not have

• cartoon like images of bees with ridiculous oversized eyes.

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