• A$160

• 308 designs

• 48 designers

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Logo Design Brief

•Business is a company providing loans to the small business market.
My company values centre around always putting the customer first' and listening to their needs to ensure I propose the right financial solution.

My point of difference is that I appreciate feng shui and want to bring the charm and feel of feng shui to my customers to give them and me luck and good fortune.

Thus I like to see in my logo an element of feng shui such as:
1) A 'Money Tree' which is usually a tree with a gold coins as leaves (usually tied with a red ribbon) and a small number of gold coins at the base of the tree to symbolise wealth.
b) A Jade plant is similar, this is green round leaf plant that has red edge on its leaves.

Logo Layout:
The logo design I am looking for is running from left to right (Horizontal Orientation). The image first, such as the money tree. Then all of the text needs to be grouped as follows to the right of the image = BOLD letters AAC (largest font), next line Financial Services (medium font), Next line Pty Ltd (smaller font).

Font Style and overall tone of the logo:
It is important the logo and the font style is corporate such as what you would see in a New York boardroom of a successful financial company.

It is optional to have a tag line ''always about the customer" below the words Pty Ltd

Target Market(s)

small business and residential customers

Industry/Entity Type

Business

Logo Text

AAC Financial Services Pty Ltd

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• -My project must have a professional corporate logo of a standard that looks commensurate with a large financial services company like a bank or an insurance company.
• -Must incorporate an element of feng shui.
• -Imagery to consider: Money Tree and Jade (please see attached samples)

Nice to have

• - Gold lettering that looks like embossed gold leaf on a senior executives corporate folder.
• - Am ok to see red on the logo as this is lucky in Chinese feng shui.

Should not have

• Lots of conflicting colours. Should not look casual with artist like font. It should not have inconsistent layout where text and logo look out of proportion to each other. Logo must have a good balance.

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Files

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