• £110

• 136 designs

• 31 designers

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Logo Design Brief

I need a company logo for Awake Dance Company, a social enterprise based in London, England. It consists of a professional dance company creating innovative, dynamic and inspiring dance theatre that is emotionally charged by the dancers ability to express their lived experiences. The work explores a range of social, political and spiritual topics. With the sole aim to communicate with it’s audience in a way that triggers emotions, provokes thought, increase consciousness and wakes them up to their full potential, in the hope that it will contribute to positive social change. The company also runs various youth and community projects that are based on the philosophies of the professional company. The final design should be powerful, memorable and bold. I like abstract styles.

Target Market(s)

Dance organisations, Theatres, Public (dance enthusiasts), Local Authorities, Schools/Colleges, Spiritual people, Left-Wing people, Humanitarians, anyone interested in positive social change,

Industry/Entity Type

Performing Art

Logo Text

Awake Dance Company

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Bold and clear writing. I like thick lettering. Eye catching. Memorable. Alternative/Abstract. Communicates power or an awakening/transformation or positivity in some way even if it's very subtle and not obvious to everyone.

Nice to have

• I am also interested in seeing either a circle incorporate into the logo or a triangle.
• It could potentially incorporate an 'eye' or a lightbulb but only if it's done in an abstract way/creative way.

Should not have

• It should not have any images that look like a body, music, theatre or dancer, as it's too commercial. Any other colour except black white and red.