• A$400

• 89 designs

• 43 designers

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Logo Design Brief

We are Hi-Lux Technical Services, we sometimes abbreviate ourselves as HLTS. We build Intelligent Traffic Systems (ITS), specifically LED based traffic signage. We are a privately owned and operated business, based in Melbourne Australia. We also provide different services, from custom signs to traffic light installation and maintenance, consulting services, etc.

We have gone through an internal restructure recently, and feel that its time for a new look and feel for the company. We have had a logo over the years that has evolved into many variations, though they are not consistent. We want to keep the "Hi-Lux Blue" colour that is used in our current logo, and an Australian theme (hence the use of the Australian Map). The design should communicate a long established company, working at the cutting edge of technology. The look and feel should be modern, clean, bold and professional.

Once we select the logo, we would like to get some materials developed also, including business cards, brochures, website, etc.

We have uploaded two variations of the logo. There are many other variations, including the one that is currently on our website hlts.com.au.

Target Market(s)

Road Traffic Authorities, Road Construction Companies, Municipalities, City Councils, Parking, Australia wide. Typically market ages between 45-55.

Industry/Entity Type

Business

Logo Text

Hi-Lux Technical Services

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Logo:
  * Should have the same blue colour as the current logo
  * An Australian theme, not Australian animals, most likely the Australian map works.
  * Looking for Square, Horizontal and Vertical variations of the logo

Should not have

• We are not associated with the Toyota Hilux, so we want to avoid any confusion with Toyota and their brand.

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Files

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