Newly designed HVAC air filter company needs logo

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This customer received 43 logo designs from 10 designers. They chose this logo design from eutographicz as the winning design.
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We have recently deigned a new air filter for home HVAC systems and we are in need of a logo design. We already in talks with a couple of the big players in the HVAC world, we just need to finalize our packaging. Our main marketing concentration will be through auto racing so we need a logo that really catches the eye. Our colors are blue, black, red and silver/chrome. Thank you
Target Market(s)
Our market is the retail buyer for their home HVAC systems
Industry/Entity Type
Air Conditioning
Logo Text
Excell Air Filters
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)



Lettermark Logo
Acronym or letter based logo (text only)



Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- We need our company name, Excell Air Filters, and would like the logo to be made with bright colors: blue, black, red, and silver/chrome
Nice to have
- If possible, we would like to have a design like air passing through a filter. It is not a must though. Just looking for a cool design