• US$250

• 32 designs

• 11 designers

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Logo Design Brief

I have a, rough, drawing that everyone (other than me) wants to see as our logo. If used, it needs to be combined with a "typeset" and cleaned up a bit. The "roughness" in this "art" seems to be part of the attraction and it needs to be kept as close to it's original form as possible. Transfer quality is an issue but it is apparently possible (see https://www.facebook.com/photo.php?fbid=1027468491983&set=a.1380705082677.2050309.1383423330&type=3&theater). I, personally want something that jumps off of our signs (2'x3' +-) and sets us apart from the sea of other signs along the road. I think the, maybe self perceived, necessity to keep the "dog" in Black and White format has soured me on this logo idea and I am open to suggestions. We have a website in it's final stages of development @ http://www.wflpmanagement.com/. It may give you an idea about our company...if that helps...Please call me at (434) 660-3423 with suggestions, prices etc...Thanks!

Target Market(s)

Apartment and Home seekers via typical Real Estate sign (2'x3' +-) that also will have to include contact info and purpose (For Rent, Sale...) IE - The logo needs to be big enough to attract the eye. It has to be eye catching because it will be repetitively used not only on signs but also our website, print media, polo shirts, billboards etc...We would like this logo to be recognized in our market before they see our name.

Industry/Entity Type

Property Management

Logo Text

WFLP

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Logo styles of interest

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Font styles to use

Other font styles liked:

• No specific font but we only have 4 letters. Bold, thick letters (like College Varsity letters) seem appropriate but I am looking for new ideas, not my own taste.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Character, Imagination and Personality. It should be positive and not appear to be selected from an inventory of pre-drawn, ready made logos. We want different even to the extreme of unusual. The most important criteria is that this logo stands apart from all others that surround it. You may have to consider proper background color , though it would be best if the logo was universally adaptable. I personally believe that color is one of the best devices for attracting the eye but that is obviously an issue with the "art" that we have included.

Nice to have

• Color, excitement...without losing professional dignity. Adaptability to many formats and uses (and sizes). Our company "colors" today are Kelly green and white but that is not something that can not be changed. The KFC Logo and WWF Logos (on the selection page) appeal to me as examples of what I envision but...I love original thinkers!

Should not have

• Please avoid anything that may possibly be construed as political, religious, race related etc...

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Files

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