New Optometric Vision Therapy Practice Needs a Logo Design

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This customer received 63 logo designs from 17 designers. They chose this logo design from Kangaroo as the winning design.
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I need a logo design for a new Behavioral Optometry practice based in Grand Rapids, MI called Academy of Vision Development. I work mostly with kids with vision related learning problems and help remediate their visual skills in order to fully integrate their vision with the other sensory systems in the body. These kids typically struggle with reading and comprehension, have terrible handwriting and poor coordination. It is my goal to help them remediate these deficiencies in order to allow them to reach their full potential both academically and athletically. I'm interested to see what people come up with! Vision is not just 20/20 eyesight but is the process by which the brain gathers information and uses the information from the eyeballs in order to navigate our bodies through this world. This is extremely important for learning to read and for functioning in a classroom setting.
Target Market(s)
Parents of preschoolers through college, teachers, coaches, pediatricians, optometrists, ophthalmologists, psychiatrists, social workers, PT, OT, chiropractors, other medical care professionals
Industry/Entity Type
Medical
Logo Text
Academy of Vision Development
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Character Logo
Logo with illustration or character


Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- ? Something eye catching and interesting
- Convey that VT is academically and athletically beneficial for kids
Nice to have
- my 9 yr old designed a Brain with eyeglasses reading a book with a graduation cap...this pretty much captures every aspect of what I do, maybe he could be jumping hurdles too? lol
Should not have
- something provocative?
- It's forcing me to add a sketch so the pic below is what my 9yr old designed. I do not want crazy colors or black background, I want something that will look good on a tee-shirt and a business card that conveys my message clearly. Please use your artists' interpretation.