selling engine pre-heater - need humorous header graphic
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This customer received 4 graphic designs from 3 designers. They chose this graphic design from Mario Bianchi as the winning design.
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Graphic Design Brief
Marketing automotive engine pre-heaters and need a header graphic which will remind site visitors of the discomfort felt when starting/driving their cars in freezing temperatures.
I envision a driver visible in a car with frosted (partially scraped)windows driving on a road on a moon-lit night. The road should lead from a small house through open snow covered fields sprinkled with a few trees. The house should have a thin trail of smoke rising from a chimney.
The moon should have a face (man in the moon) featuring ear-muffs and/or a muffler/scarf and a few stars also sprinkled about.
Anyone who has ever sat-down in the driver's seat of their car (at minus 30 F) before the sun comes-up - the windows frosted over and the engine stone-cold - will appreciate the graphic which should influence them to scroll down to the product offerings on the page below.
These electric pre-heaters, using only 1kw, can heat the engine block, coolant, heater core and (via the car's heater/cooler fan) the car's interior - defrosting/deicing the windows in just a few minutes after ignition - vastly improving driver comfort and safety - BUT most cars don't come equipped with them and most drivers don't even KNOW about them. I aim to change that.
Updates
Project Deadline Extended
Reason: DesignCrowd TOS led me to believe IF (on the off chance) NONE of the designs submitted looked to fit the bill - I'd receive a refund of the budget. NOW I'm told I won't recieve very many (if ANY) design submissions UNLESS I 'guarantee' the payment. Kinda looks like there's a misunderstanding here.
Had I known - I would've looked elsewhere.
BTW: And NO - I've not submitted this project elsewhere at this time.
Larry
Added Sunday, October 02, 2011
Target Market(s)
owners of cars and pick-up trucks
Industry/Entity Type
Automotive
Look and feel
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