Logo for a young, urban food brand

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Contest winning design

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This customer received 56 logo designs from 19 designers. They chose this logo design from studio4design as the winning design.

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Logo Design Brief

We are looking for a logo for a young, urban food company.

The company’s philosophy is defined by:

Ultra low-carb
Organic
Smart
Nutritious
Paleo
Innovative
Healthy


We would like to be defined visually on this lines:

Organic
Smart
Classy
Natural
Innovative
Guilt free
Scrumptious
Healthy


We would like to have the name “ADONIS” standing out, and have also a graphic element that we can use in our brand identity.

One thought for the graphic element would be to have a leaf, representing organic, placed diagonal in a square with the tip pointing towards the upper right corner. The upper half of the leaf should be the Fibonacci Spiral. this is more of a guideline, as we would love to see options on this lines.

Please also keep in mind that we will have a series of snack products such as bars. They will have a different personality, and have different flavours. Each product will have it’s own colour scheme so it can be identified, so the logo and/or the graphic element need to be colour adaptable.

We would like to have a serious but innovative and smart logo.

We are looking to continuing to work with the wining designer on the packaging designs and brand identity.

Attached also a few ideas that we liked. We will definitely need a logo that consists only of the words with a tiny bit of graphic (for the bar packaging) but we will also have squared or rectangular products for which the logo can be bigger with the words below.

Attached also our current logo which we quite like in terms of the way it is made, we are just not too happy about the leafs.


Target Market(s)

Urban, educated, health conscious people

Industry/Entity Type

It Company

Logo Text

Adonis Smart Fooods


Logo styles of interest
Pictorial/Combination Logo

A real-world object (optional text)

Abstract Logo

Conceptual / symbolic (optional text)

Wordmark Logo

Word or name based logo (text only)


Font styles to use
Sans Serif

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Files
Download all files - 1.9 MB
JPG
PNG
JPG
Payments
1st place
£110
Total
£110

Project Deadline
17 Jan 2016 18:09:27 UTC
Language

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