Favours - logo for sharing economy start-up

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Contest winning design

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This customer received 1185 logo designs from 282 designers. They chose this logo design from garrad as the winning design.

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Logo Design Brief

Favours is a start-up that will create a new concept in the sharing economy and needs a logo.

The concept is called Circular Access Sharing where people can share everything.

The logo should if possible symbolize/hint towards something like: Circular Access Sharing - I share - you share - we get, sustainability, renewable, infinity, pay it forward, rule of reciprocity, karma, what comes around goes around, practical, fast, flexibility, environmental friendly, freedom, community, no need for ownership when you can get access easy (you dont need a drill, you need a hole inn the wall), less consumption, simple and clean and so on...but remember, looks comes first, first thing, it got to look good!

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Updates

Hi, thank you for your designs!I tried to edit my brief, but for some reason there is something wrong with the page right now.I wanted to make the brief a bit more simple, but I will try to do it here instead and hopefully this will reach you.There has been a few good submissions with some great designs, but 95% of the designs are way to descriptive and over explain, so I´ll try to give you some simple rules:1. First thing, it has to look good, be simple and clean 2. It has to work as an app icon3. Yes, it should symbolize sharing, but just a hint, DON´T be too descriptive and over explain what you want to communicate. Don´t try to symbolize sharing with plenty of arrows spinning around and people holding hands and singing halleluja around an image of the globe and so on. Just a hint!Looking forward to see some good looking logos!Thanks Added Thursday, January 21, 2016

Hello dear designers!Thanks you so much for all the designs!Sorry that we have not been able to give feedback to everyone yet, but will try to do that tomorrow.We have received several very good designs that we think will work, but it is very hard to choose one of them.It would be easier to choose if there was ONE design that stood out and just felt 100% right and left us with no doubt, but unfortunately there are several that competes for first place and that makes it very hard for us.We will decide tomorrow if we are happy and able to choose a winner or if we are going to extend the period you can submit designs.If we decide to extend the period we will also then guarantee for the payment so hopefully that can lure out the 100% perfect design from one of you.Thank you so much so far for your contribution, and stay tuned!Best regardsTeam Favours Added Thursday, January 28, 2016

Project Deadline Extended Reason: We have received several designs that we are considering and that we think might work for us, but not one design that feels 100% right. We have now decided to guarantee your payment and extend our deadline and we hope that one of you have a really good idea that is 100% right for us. Thank you, and design on! Added Friday, January 29, 2016

Now guaranteed and deadline extended! Design on! Thanks! Added Friday, January 29, 2016

Dear designers!Thank you for all your designs, but we want to pinpoint something!Yes, of course read the brief and try to make the logo symbolize our consept, but before you do that here are the rules:Rule number 1: The logo must look good and be unikeRule number 2: The logo must look good and be unikeRule number 3: The logo must look good and be unikeFirst when you are sure that the logo looks good and is unike, then you can try to also make room for some symbolism.If you have to choose between symbolism and looks, go for the looks and we can let the branding connect the logo and our concept.Sorry for being difficult, we just really really want an awesome logo that looks really really good and maybe if possible symbolize a hint of sharing!Thanks!Looking forward to some good looking designs! Added Saturday, January 30, 2016

Project Deadline Extended
Reason: Dear designers, thank you very much for all of your designs! We have received more that 1000 designs so we have not been able to give detailed feedback to everyone yet, but we are planning to do that in the next coming days. Unfortunately DesignCrowd sent us an e-mail saying that we have to choose a winner within 1 day, or else they will choose the winner for us. Very strange policy, but we need a couple more days to be able to review all the designs so DesignCrowd are forcing us to extend the deadline. Also, if there are someone out there who have a very very good idea, and you are sure that you can beat 1000 other designs, please feel free to submit your design. Thank you very much!
Added Thursday, February 4, 2016

Target Market(s)

Influencers and early adopters that are willing to embrace the sharing economy and values use and access over ownership.

Logo Text

Favours


Logo styles of interest
Pictorial/Combination Logo

A real-world object (optional text)

Abstract Logo

Conceptual / symbolic (optional text)

Character Logo

Logo with illustration or character


Font styles to use
Sans Serif

Colors

Colors selected by the customer to be used in the logo design:

9bcb3b
3176b5

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • Be simple and clean and look good!
  • Can be used as an app icon.
  • Logo must be able to work independent of the name/text.
  • Be human and including.
Nice to have
  • It would be nice if people see the logo and think/feel/say:
  • "Wow, thats a cool logo, what does it mean? Aha, Favours, maybe it has something to do with sharing? I want to share as well, I want to be one of them, anybody want a favour from me?"
  • Colors: We think it is most suitable with the colors blue and/or green that gives the impression of sustainability. Apple green and ocean/sky blue is preferable, not exactly the color palets shown in the brief, but more natural and crisp.
  • Nice to have a description from the designer that explains what the designer thinks of the project and what they want to communicate with their design.
  • Would be nice if designers send one design that is carefully considered and well thought out instead of 10 quickly made. If you have a very good idea, but need more time or that the budget is upgraded let us know.
Should not have
  • Not be too busy with too many colors.
  • Not be a copy of another logo.
  • Not be TOO descriptive (arrows in a circle and people holding hands around the globe singing halleluja).
  • Not be 3D.
  • Not be mechanic and cold.
  • Not the colors orange and red.
Payments
1st place
US$340
3rd place
US$100
Participation payments x 3
US$50
Participation payments x 24
US$10
Total
US$830

Project Deadline
08 Feb 2016 22:39:30 UTC
Language

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