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Community based fitness business needs a new logo design!
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This customer received 43 logo designs from 17 designers. They chose this logo design from stynxdylan as the winning design.
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C$160
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43 designs
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17 designers
Logo Design Brief
Our Mission Statement: Fit U Fitness is dedicated to fostering an active community through fitness programs that are fun, effective & affordable. Our workouts are designed for various fitness levels, goals & lifestyles. It's fitness that fits you! We blend bootcamp, tabata/HIIT & circuits to create fun, effective workouts for all fitness abilities. Classes are co-ed. Specializing in outdoor group classes.
We are community based, we operate in the neighbourhood we live in. We are in an up & coming area with a master planned community being built. The area was relatively unknown, but will be developing greatly in the coming years. It is now a small community of active individuals. All of our current clients are within walking distance of the park & indoor space we use. Clientele currently, 30 – 50’s professionals, a few more females than males. We do have several couples that attend together. We are the only group fitness class like this operating in the area.
Our neighbourhood is called the River District. We use an outdoor park on the river bank and our indoor space has floor to ceiling windows and is also right on the river bank. Lots of green space, walking trails, piers, tugboats, parks, driftwood. We would like the colours to be lime/bright greens & aqua/turquoise blue to signify the water & greenspace. Not a gender specific logo.
Our current logo, although bold, is very masculine & generic.
Updates
Project Deadline Extended
Reason: Going away for a few days & need some more time to look over submitted materials upon my return.
Added Wednesday, January 27, 2016
Target Market(s)
Men & Women 20 - 50
Industry/Entity Type
Fitness
Logo Text
Fit U Fitness
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Character Logo
Logo with illustration or character
Wordmark Logo
Word or name based logo (text only)
Lettermark Logo
Acronym or letter based logo (text only)
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- eye catching, bright & an image that works on a website, print material & clothing and can be resized easily without losing/distorting any detail.
- Bright greens & blues
- Modern, clean lines. We are active instructors (2 women) we are happy, upbeat & bubbly and need a logo that reflects this!
Nice to have
- gender neutral
- incorporates an outdoorsy element, as we run a majority of our classes outdoors.
Should not have
- No body-builder type images
