Fasilite.pk needs a logo designed

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This customer received 209 logo designs from 45 designers. They chose this logo design from Grapismo Brand Studio as the winning design.
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We are currently redesigning our website and therefore, this is probably the best time to get a new logo.
We need a logo design for our online retail website dealing in Fashion Accessories, Fashion Apparel, Fashion Footwear, Sports Equipment, Sports Clothing and Sports Goods. We aim to increase our products range to Household products, electronics, computers, mobile phones and more.
We would like a minimal logo having a symbol/icon with simple type font. The symbol icon will be used in Fav Icon, App Icon and will be used in future as monogram on garments range we aim to introduce in near future. The symbol/icon can use the letter F or any shape/form as per designers liking.
We have put up a draft design ourselves will attach that for consideration. It was designed on Photoshop in a few minutes and is very basic. An enhanced and professional version of this idea can be made if the designer feels so ONLY!
HOWEVER, WE WANT DESIGNERS TO GIVE DESIGNS BASED ON THEIR TALENT & SKILLS, to give us an eye catching & creative logo.
Points to be considered in design:
The word Fasilite is delivered from facilitate, the things that can be incorporated or be hidden in the logo can be related to facilitation, efficient service, prompt delivery, quality of products and reliability. Colors that be used, Deep/Dark Reds (CNN/Pinterest), Whites, Black and Greys.
Target Market(s)
We aim to target all internet users across Pakistan. Currently our major audience is related sports and fitness, fashion & apparel however, we aim to add electronics, computers mobiles etc to reach wider audience.
Industry/Entity Type
E-Commerce
Logo Text
Fasilite.pk
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)



Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Minimal, eye catching, modern, elegant logo that people can remember and can have a positive impact for our business.
- Symbolic/logo along side the type font is a must. This can be done either by using the letter 'F' or any shape/symbol.
- Shopping Cart, Shopping bags are to common and might not have the unique feel we aim to achieve as there are a lot of stock options for such logos.
Nice to have
- Can have the triangular pixel element.
- Hidden meaning in the logo can be related to facilitation, efficient service, prompt delivery, quality of products and reliability.