• A$160

• 27 designs

• 8 designers

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Logo Design Brief

We need a logo design for a new online female specific fitness business.

The business is called "The Everyday Woman" and I am the founder, owner and face of the brand. My name is Bek Antonucci. I have pictured my name being incorporated in the logo. Either that or the full words The Everyday Woman.

Our initial products launched are training programs and nutrition plans. The brand is very active on social media and the logo will be stamped on all images.

I ideally would like three things -
1. A logo "EDW" being the feature and perhaps either my name incorporated or the full words. I am open to creative suggestions.

2. The Everyday Woman - banner for my website. This is to obviously go hand in hand with the logo.

3. My name Bek Antonucci - again for use on the website, and to match with logo and Full Name Banner.

I.e. - EDW is like the M of McDonalds. The M itself is the logo and the golden arches are recognised at a world wide level.

Then McDonalds is the full branding. Ie.- The Everyday Woman AND Bek Antonucci.

This is a female specific brand.. It represents beauty, strength, confidence and boldness.

I want this logo to be CLASSY. Nothing tacky, nothing young looking. It should appeal to ages 25 - 35. It should be sharp, crisp and sleek.

I envisioned the colours black and red (red being the colour of confidence) even the use of silver perhaps. Again I am open to creative suggestions.

Target Market(s)

Female 25 - 35 years old. Immense value for health, fitness and physical appearance.

Logo Text

EDW Bek Antonucci

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Logo styles of interest

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• EDW - This needs to be AMAZING!!!!!!!!!!! Recognisable so that when women see EDW they straight away think "The Everyday Woman", similar to how Lorna Jane has her small symobol and it automatically makes me think "Lorna"

Nice to have

• Perhaps my name in a signature type script running through the logo somehow.

Should not have

• Anything too girly or young looking - love hearts, dumbbells. I do not want a tacky logo, it needs to promote female CLASS AND BEAUTY! sTRENGTH AND CONFIDENCE. I want it to be BOLD and Sharp!!!!!!!!!!!!!!!

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Files

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