Logo for Doghouse Performance - Pro Race Shop and Race Team

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This customer received 30 logo designs from 10 designers. They chose this logo design from alpha05 as the winning design.
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Logo Design Brief
Doghouse Performance is a high-end pro race shop located in Dallas Texas. We build and repair race cars in addition to cars destined to drive on the track. In addition, Doghouse Performance sponsors a Mazda MX-5 in Pirelli World Challenge TC which airs on CBS Sports. It is important that the logo be crisp and simple as it will be displayed on the side of the race car.
Target Market(s)
Racing Industry.
Industry/Entity Type
Car Racing
Logo Text
Doghouse Performance (Optional Tagline "Raising the Ruff on Speed"
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Crisp simple logo easy to see on the side of race car. No specific design in mind - open to suggestions.
Nice to have
- No preference
Should not have
- No preference