Logo Design for Formate eVo

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This customer received 137 logo designs from 55 designers. They chose this logo design from squarepixel as the winning design.
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Logo Design Brief
Document Genetics are a Document Management Software company based in the UK and are launching a new software product called Formate eVo.
Formate eVo is an evolution of a previous product called Formate (400 users in the UK).
see link below for more info:
http://www.document-genetics.co.uk/formate
Formate eVo takes data from a host business system, from Sage to SAP, typically as a print file (or XML, PDF, CSV, ASCII text) and transforms it into the document you want to send and delivers it by the most appropriate method.
For example, Formate eVo may create an invoice which contains marketing information depending on the recipient (e.g. special offers relevant to certain types of customer), then depending on the customer it will be printed, faxed, emailed or published to a secure web portal.
This identity will be used in various formats (web, powerpoints, image watermarks roller banners, etc.), therefore the designs submitted need to be flexible enough to allow different layout, size and maybe colour options. It would also be a huge help when deciding on which design to choose if you could describe and/or show us how you see your design fitting in with the different medias mentioned above. One idea is to use some form of identity from the logo as a backdrop within the website pages and PowerPoints etc.
Whilst on the subject of colour, we are offering free reign at this time, the only condition is that consideration has to be made for the formats we will be using the identity in MOST IMPORTANTLY the web.
Due to the nature of this project we are likely to need to make changes to the text and layout of the designs in the future.
Therefore any fonts used must be freely available fonts and must be submitted along with the design or instructions on how to obtain the font.
Updates
Thanks for all the designs which have been submitted so far. Joe is now on holiday and returns on the 17th July so we won't make a decision until he returns. Please carry on submitting designs and we will provide feedback once Joe is back. Thanks again everyone, keep up the good work! Kate
Added Friday, July 12, 2013
Hi All,
I have extended the deadline of this project until the 19th until Joe's return to the office. Thank you all so much for your designs and efforts, keep up the good work!
Kate
Added Monday, July 15, 2013
Project Deadline Extended
Added Tuesday, August 13, 2013
Target Market(s)
Business to Business
Industry/Entity Type
Marketing
Logo Text
Formate eVo
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Requirements
Must have
- Simple not too fussy.
Nice to have
- Portrays the design of documents and their delivery.