Groundwater consultant needs a business logo
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This customer received 54 logo designs from 18 designers. They chose this logo design from nandkumar as the winning design.
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Logo Design Brief
I am a hydro-geologist that needs a logo design to improve my brand and marketing. I specialize in groundwater resource management, environmental risk assessment, water security strategy. I work across different industries providing technical assessments and advice around water issues. My clients can be research bodies, NGOs, multi-national corporations, investment banks, and am working with a start-up developing groundwater mapping software. I need to appeal to CEOs and engineers, appear established and reliable, and not too techy and geeky. I am currently based in Australia but work internationally. Petroc is the patron saint of my homeland and also sounds quite geological. I have attached a file with some early ideas.
Target Market(s)
Business leaders looking for specialist advice to reduce risk
Industry/Entity Type
Business
Logo Text
Petroc
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Wordmark Logo
Word or name based logo (text only)
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The company name displayed "petroc"
Nice to have
- see my powerpoint file but also feel free to ignore. I like dark blue as a colour but that may be too obvious so have not stipulated any colour scheme.
Should not have
- Water images that are too obvious, waves and ripples etc. I do rocks as well as groundwater. Although I work in the environmental and geoscience sphere I'm not a geek or a hippy!