• US$160

• 51 designs

• 14 designers

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Book Cover Design Brief

Need a hip, slightly edgy (even a little bit sexy) cover design for a book about The Millennial Generation.

"Millennials 101" is a non-fiction book. The target audience/customer is the younger Baby Boomer and most of Generation X, looking to better understand the largest generation on the planet (Millennials). So, the cover should tease the young, hip, edgy vibe of Millennials...without looking too alienating to someone in their 40's or 50's.

Imagine this as a movie poster for a documentary about Millennials-you want to have a cover that intrigues the audience and reminds them that the topic is something the audience doesn't completely understand, without making them feel like it's too cool.

Much of the target audience was the initial audience for MTV, when it started in the early 80's. They're cooler than you might think, and like to think of themselves that way.

Possible inspiration:

-Retro John Hughes movie posters (with an irreverent, contemporary nod to the original)
-Iconic Magazine covers from the 80's or 90's (Think Rolling Stone)
-Stark, fresh, contemporary imagery/style that feels very Brooklyn/Austin/Silverlake in it's vibe.

The final design should convey that this book is a great resource to crack the code of who millennials are, why they are so different, and how to live with that reality.

Industry/Entity Type

Movie

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• The Title:
  "Millennials 101"
  
  Subtitle:
  "Understanding and Engaging the largest generation on the planet"
  
  (open to most fonts, etc)

Nice to have

• A crisp, recognizable cover that feels like a movie poster or a magazine.

Should not have

• Predictable, cheesy stock photography.