Fred Perry Store logo design

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This customer received 92 logo designs from 29 designers. They chose this logo design from B+ as the winning design.
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Logo Design Brief
We are shop who are selling the Fred Perry brand.
We need a very modern, simple logo, which the customers can easily associate with the Fred Perry brand.
This is traditonal streetwear british brand,which is, elegant, exculsive, not cheap, check on http://www.fredperry.com/
Updates
Project Deadline Extended
Added Wednesday, September 14, 2011
Target Market(s)
Our customers are mostly men (age: 18-34)
Industry/Entity Type
Shop
Logo Text
London Stone ( under that or somewhere) Streetwear
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Should not have
- You can not use the Fred Perry logo.