• €490

• 172 designs

• 48 designers

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Logo Design Brief

We run a online shop and a store for products for lefthanders in Germany. We need to redesign everything because our websites are outdated and all the advertising stuff looks different depending on the time when it was created.

For the first step we look for a logo, because we never had one really.

There are a few things we want to keep in our design.

The colors:
Our car, our store and many other stuff is made in a lemon green color. This should be kept! In additional to the green we often use white as second color for background or letters.
Very rarely we may add a third color as contrast. For this we would like to use a doggerblue. Here are some RGB codes to make it more clear.
Green: #b9de05
Blue: #3080fd

The tendril
To make our advertising more emotional and more feminine we add a symbolic tendril to our design. I put some examples in a zip file an put it on our server:
http://www.activus.de/examples.zip

To see what we are doing you can visit our facebook page:
https://www.facebook.com/linkshaenderladen
or our old shop:
http://www.linkshaender.de

What we are looking for:
We need a nice logo as eps or illustrator file so that we can use it in many different ways (print, website, car, exhibition booth, and so on). It should be emotional, not too serious looking, more fun-loving.
Our products are rare, there are only a few shops in germany of our kind. Our job is not only about selling goods. There is also a small part people enlightenment about the problems that occur if lefthanders get retrained on the right hand instead of leaving them how they are. Sometimes its like to start a new movement.
Two third of our customers are women. We also have lots of parents with young kids which going to attend the school next year. Our store is placed in the very city center on a famous sightsing spot. In this place we are more an outsider because all other stores fitting to the middle age bridge. We trying to be different, modern, fresh, light, clear, happy and "always smiling".
The logo should not necessarily include a hand, because all other stores of our kind use this obvious symbol. We may find something different?

Target Market(s)

2/3 women
parents with kids in the age of 4 to 10
elder people which buy gifts as on their visit of our city

Industry/Entity Type

Advertising

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• the logo must fit on many different medias from the pencil as a gift over the business card up to the exhibition booth or the car design.
  It should not have to thin lines which get lost when it will be used on very small things.
  It should be used inverse or in black and white on the fax.
  It should be get stitched on jackets and base caps or sticked on a car.
  Don't make it to complicated!

Should not have

• a hand as symbol

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Files

Download all files - 2.7 MB