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New logo for funky, high fashion optometry retail
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This customer received 32 logo designs from 10 designers. They chose this logo design from Jenny as the winning design.
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A$160
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32 designs
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10 designers
Logo Design Brief
We need a logo design for one element of our optometry practice. We already have strong branding across the practice (attached) but would like to develop a number of additional logos or badges to use in blog posts as well as on carrier bags, spectacle cases etc. 'What would Nicki wear?' is taking up too much real estate in our blog titles so we need it as a badge. The company is high end retail, with niche, designer products with a modern. funky edge. This specific part of the brand relates to a particular frame specialist (Nicki) who is THE person to see if you're looking for the perfect frame for your face or the perfect pair of sunglasses. We would like the logo to be black and white with a touch of orange, to tie into to the main brand. The final design should communicate edgy, funky, top end fashion design with a splash of daring.
Target Market(s)
premium brand shoppers, looking for top quality fashion frames and designer sunglasses
Industry/Entity Type
Fashion
Logo Text
What would Nicki wear?
Logo styles of interest
Character Logo
Logo with illustration or character
Wordmark Logo
Word or name based logo (text only)
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Classy, high-design, edgy look. premium branding, easy to read even if small, as may be used on glasses cases as well as a badge on blog posts.
Nice to have
- May have a character of Nicki as long as it doesn't look cartoonish. Going for an Audrey Hepburn / Grace Kelly vibe here. Character would be very feminine, with high heels, tulle polka dot 50s style skirt or dress with nipped in waist, mid-length to long dark hair and beautiful sunglasses. A play on an Audrey Hepburn look, wearing a pair of sunglasses may work.
Should not have
- anything cheap or budget looking. Generic-looking glasses (but okay to have cats eyes shaped glasses or oversized sunglasses).