• £120

• 122 designs

• 32 designers

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Logo Design Brief

A logo that has a contemporary feel but displays traditional values. One that will work well on a business card, brochure, website and signboards/hoarding around a site.

The company is a speculative property developer that builds and sells bespoke designed quality houses (homes) in the South of England. With a particular emphasis on high levels of customer service and satisfaction. The business model is to provide homes of traditional (solid) construction with contemporary interiors designed for modern living.

Design Specifics: As above, a logo that speaks of traditional quality and values (but perhaps that is already captured in the name) but with a modern contemporary twist. Possibly use of clean crisp modern text/fonts. We do not want a roof or house/building shape in the logo. One idea is to incorporate a stag image or silhouette. Possibly using the Pere David deer (as a slight play on words) or just the antlers imagery. Colour preference would be navy blue mixed with pale/sky blue but open to other suggestions.

Target Market(s)

The target market is discerning house/home purchasers and a mixture of mature downsizers (selling larger properties who now need less space), professional couples and families. Hence the need to appeal to traditional and modern with an appropriate logo.

Industry/Entity Type

Business

Logo Text

Peter David Homes

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Logo styles of interest

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Originality, quality, ability to translate well on a variety of marketing material, clear to read and 'wow factor'

Should not have

• Cheap, unoriginal uninspiring design