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Design two beer labels for a small craft beer company in Northern Ontario Canada
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This customer received 25 packaging designs from 3 designers. They chose this packaging design from Chaitanya S. as the winning design.
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C$160
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25 designs
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3 designers
Packaging Design Brief
Horseshoe Valley Brewing Company needs two separate beer labels that will also be used on tap handles. While they are for two different products they need to be synergistic in design. The first is called "White Out" it is a white ale that is has body and full of flavor. Design key elements here are SNOW STRENGTH BEAUTY PLAYFUL COTTAGE maybe even WHIMSICAL. The second is the "Coldwater Lager" it is a smooth easy light beer. Design key elements are WATER STREAM SUMMER STRENGTH OUTDOORS
Updates
Project Deadline Extended Reason: It appears that there was some confusion to the deadline of this project and the scope of work in the brief. We were looking at having 2 labels created. We will extend this contest one time only. Thank you for your patience. Horseshoe Valley Brewing Company Added Monday, December 14, 2015
Target Market(s)
Craft Beer lovers. Outdoors and nature lovers.
Industry/Entity Type
It Company
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Rectangular shape of label. Logo, names of the beers and some key elements to visually describe WHITE OUT and COLDWATER
Nice to have
- WHITE OUT: mountains, snow, trees,
- COLDWATER: moutains, trees, stream
- Locally Sourced, Organic, etc
- maybe the use of a whimsical cottage or outdoor theme.