• A$400

• 62 designs

• 18 designers

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Stationery Design Brief

1. I need a logo and stationery (A4 letterhead, Business card & postcard size card for voucher/birthday/reminder use) for my new clinic. 
2. Overall look / logo needs to achieve: sense of personal attention (handwriting like script use somewhere), be unfussy, elegant, professional, modern. calm.
3. MUST be DIFFERENT to what we normally see for naturopaths.
4. Logo will be used eventually on new website so must lend itself to that use.
5. Possible tag lines 'Health is in your nature' or 'Health for generations' = general themes
6. Should appeal to men, mothers, women, depressed, families

Target Market(s)

My clients are aged from 5m to 75 years and have an array of problems. My main interest is joint and general inflammation and the role of genetic heritage and nutrigenomics. I follow an evidence based approach. Have a look at www.susanhobson.com.au

Industry/Entity Type

Consulting

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Requirements

Must have

• 1. some script based font 
  2.  colours of nature . 
  3. Trading Name: Susan Hobson Naturopathy 
  4. Company Name: Advanced Gait Dynamics Pty Ltd ABN: 73 104 968 425 (these must be on for legal reasons but not form part of logo or overall company name. 
  5. Mailing Address: PO Box 1727, Crows Nest NSW 1585 
  6. Clinic Address: TBC 
  7. Tel: 1300 76 11 72 
  8. e: naturopathy@susanhobson.com.au 
  9. w: susanhobson.com.au
  Business Card and Postcard do not need ABN & Pty Ltd name.
  Business Card should have my qualifications: Bachelor of Health Science (Complementary Medicine), ND.

Nice to have

• 1. design able to be embossed (card, business card)
  2. able to be used on non-bleached recycled paper 
  3. suitable of matt / uncoated card
  4. good for vegetable dye printing
  5. concept I really like is of a dandelion blowing in the wind (themes = herb, wistful, dissemination of information, free and easy) 
  6. also really like idea of a 'tree of life'
  7. but your interpretation of something entirely different might be a winner
  8. Use of either of the tag lines 
  9. Monochromatic 

Should not have

• 1. photos
  2. more than 3 colours
  3. Leaves (too much like every other Naturopath)

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Files

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