Circular Label for use on Food Jar, and on webpage

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Packaging Design Brief

We are producing chili Sauces and chili related condiments, we have been producing this since 1999, we are a Danish company, producing in Denmark, we have an active role in the daily production, our products are hand made - we are real people.

We need to promote the above facts on our products, we want to do this by adding an round (38mm) label to some of our jars in each production run. The labels should carry the design language from our current labels, and current webpage design, and focus on the Danish aspect, since 1999 and a picture of one of the three people who makes to products. The labels wording will have to be Danish, but design mockups can be in English

The label will be affixed to the top of the jar, unless we get some exiting alternatives presented.

I enclose 7 pictures (not high res) of the photos available, high res psd's are available so background etc. can be removed..

our webpage is www.chuchum.dk and www.chuchum.com (there is most information on www.chuchum.dk) you can also visit our webshop on prestashop.chuchum.dk - the webshop is not announced to the public, but it will also provide insight in who we are as a company.

There are 7 variants to be made. We expect the differentiation to be the photo, but we welcome suggestions
The final material should be delivered as high-resolution print ready adobe illustrator files, as well as web-ready png's for use on eg. the webshop, Facebook and other online media. The illustrator files must be provided both as outlines and non-outlines for further editing.

our logo uses the "forgottenfuturist" font.

The logo can be made available as well, if requested by a designer.



We look forward to receiving your design suggestions,

Best Regards
Henrik, Jakob & Mads

Target Market(s)

Consumers Liking Chili

Industry/Entity Type

It Company


Font styles to use
Sans Serif
Decorative
Other font styles liked:
  • forgottenfuturist

Look and feel

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Feminine
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Upmarket

Requirements
Must have
  • Since 1999 = Siden 1999
  • Produced = Produceret
  • Elaborating on the text on the label:
  • Regarding the words expected on the label:
  • "Håndlavet siden 1999" (text says hand made since 1999)
  • or
  • "Dansk håndværk siden 1999" (text says Danish artisanal prouduce since 1999)
  • or
  • "Dansk produceret siden 1999" (Text says Danish Produced since 1999)
  • Strong Indication that the product is Danish, Hand Made.
Nice to have
  • I would like to emphasize that the text part indicating we have produced (chili by hand) since 1999 should be prominent, its an important part of the delivery. Another equally important part is that it is a danish product our main market for this product is Denmark, and the sticker is meant for these products.
  • You find more resources (including logo as eps) here:
  • http://www.chuchum.dk/page/Marketing-Materialer.aspx

Files
Download all files - 1.4 MB
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