• US$200

• 51 designs

• 16 designers

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Label Design Brief

We need a Beer Label designed for our first official beer to be launched under the Odyssey Brand!!
It will be a Pale Ale Called "Calypso Pale Ale"!

The Odyssey has the largest Craft Beer & Cider selection in the Geelong & Surf Coast region. With a funky location and a relaxed vibe, Odyssey prides itself on serving delicious, unique seasonal food paired with Australia's best Craft Beer. The odyssey is the perfect setting for a relaxed afternoon or evening with friends and can package an experience for larger groups or corporate bookings.

The Odyssey Tavern brand has been growing for over a year and a half and the first label needs to integrate the Odyssey Logo but at the same time bring a fresh, new and eye catching feel to it along with embracing the "Odysseus" story in which we will be naming future beers.

The story of Calypso is found via the following link
http://en.wikipedia.org/wiki/Calypso_(mythology)


We expect designers to research the Odyssey Tavern brand along with the all important Craft Beer Market and demographics. This will, potentially, be the start of many more labels to come for the winning designer!!

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• The original "O" needs to be integrated into the new logo and as much as the Greek mythology is being used it needs to be certain that this is an original Australian Craft Beer in the modern age!!
  strong, modern & unique!!

Nice to have

• Logo could have a depiction of Calypso

Should not have

• tackiness or cheap!!

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Files

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