Logo for a family owned maple syrup business in Northern Michigan

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This customer received 80 logo designs from 27 designers. They chose this logo design from BURST as the winning design.
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Logo Design Brief
Small maple syrup business in Northern Michigan.
This is a family owned business that produces about 100 gallons of maple syrup for retail as well as value added products such as maple cream, maple candy, maple sugar, etc.
Want to focus sales in Northern Michigan and south west Michigan at Farmers Market, and speciality shops. Need a logo that will work on small 8 oz bottles, will also need for signage, hats clothes, etc. This is an all natural product. Northern Michigan in our case encompasses NE Lower Michigan as well as the UP. Want to hit the all natural market.
Target Market(s)
Speciality shops, farmers markets, high end retail, all natural consumers
Industry/Entity Type
Agribusiness
Logo Text
UP NORTH MAPLE
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Lettermark Logo
Acronym or letter based logo (text only)



Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The Name- Up North Maple
- Image (nature, maple leaf?????)
Should not have
- Original not just an orange maple leaf
- Don't have an image at this point