• S$200

• 19 designs

• 5 designers

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Menu Design Brief

We need a new menu design for Es Teler 77's Singapore branch. We sell Indonesian fast food; our specialties are ayam penyet set meal (crispy chicken set meal), oxtail soup with rice, beefball soup noodles, chicken noodle special and our famous es teler (ice mixed fruit) dessert. We would like pictures of our specialities (and if space and creativity permitting, other photos too) included in our menu with its name below or above it to entice customers to purchase the items. The design colours should include yellow and green and perhaps some red - similar to our logo.
Our current menu is double-sided A4-size with equal-sized photos of some of our food and drinks. We would like the menu to be larger - maybe 25x35cm double-sided or tri-fold.
The feel of our restaurant is casual and personable. The restaurant is located in a downtown mall, thus convenient for customers to visit. Our food is tasty and is served within 5 to 10 minutes. Think McDonalds with rice and noodles served, but with personable staff.
Pictures of these food choices are uploaded. Refer to http://www.esteler77.com/ for our food choices. Our menu and logo is included in the file titled "Dec 15 Es Teler Order sheet"

Target Market(s)

Our target customers are young people, students, Indonesians and the Malay community in Singapore.

Industry/Entity Type

Asian Restaurant

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Pictures of specialties with its name above or below, yellow and green included in design. Halal logo should be in the menu.

Nice to have

• organised items for menu, with nice headings for each food category, logo included in menu.

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Files

Download all files - 78.1 MB