SGS Rubber, Best Automotive rubber spare parts
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This customer received 49 packaging designs from 10 designers. They chose this packaging design from GRAFANNA as the winning design.
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Packaging Design Brief
Currently we have too many designs and each product has unprofessional design, which makes the product looks cheap, although our product is good.
We want to make an universal design for our box, so the design of the box will be the same for every sizes.
One thing that needed to be the same within our box is the brand logo and yellow color. the reason that the majority color must be yellow is that our customer already recognize our brands and associate it with yellow color. therefore, majority of the color must be yellow. However, im open for room of improvement, therefore, you might submit box that combine yellow with other color, or some triangle pattern design.
There are 10 sizes that needed to be designed:
150 86 105
77 45 45
67 54 54
77 57 57
87 67 67
90 80 80
105 80 105
128 115 90
145 110 100
145 145 90
150 110 110
Revision*:
I've seen couple of design that mentioned rubber bushing in front of the box. Box That will contain part name and rubber bushing name will be only box size 150 x 110 x 110. Box 150 x 110 x 110 will specifically need the description:
This part is suitable for automotive parts number as below:
ISZ - 1-51519-2
HN - 49305-1110
MTBS - 17257-56603
NS- 55542-90004
please correct my grammar if i am wrong, as i am non native english speaker.
The rest might or might not contain rubber bushing parts, so best if changed with more universal tag to suit the parts.
please submit your design, and i will consider the best design within the submission. thank you
Updates
Project Deadline Extended
Reason: More time for feedback adjustments
Added Thursday, June 27, 2013
Target Market(s)
target market is mid range, who is looking for good quality spare part replacement but not skylimit price.
Industry/Entity Type
Automotive
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Majority Yellow colour
Same Brand Logo (the SGS one)
Space for barcode and product description on left or right side of the box. (leave some border for me to stick barcode and stickers)
Nice to have
- prism or triangle pattern design
two tone or three tone color
nice fonts