"Web Design" E-commerce web site * give me the BEST Equipment website

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This customer received 19 web designs from 6 designers. They chose this web design from pb as the winning design.
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Web Design Brief
We require an
Truely EYE catching E-COMMERCE website “Welding Products Australia”
Branded as WPA
**** ARE YOU UP TO THE CHALLENGE !!!! ***
We already have 2 website names registered :
www.weldproducts.com.au and www.weldingproductsaustralia.com.au
( one is active but unfinished)
If you need to see what will APPEAL TO ME "The two websites below have a lot of what I am looking for (design Style ) www.theitdepot.com & www.yithemes.com/live/?theme=kassyopea
Therefore -a combination of these two sites best features would be very close. !
please use and index with similar catergories to: www.weldingproductsaustralia.com.au
CONCEPT OF SITE
Customer places order through transaction system.. -all payment methods
which immediately send order through to my own staff and or the respective supplier. (Option for site administrator to choose for each product listing who receives such email)
Product listings must be easily edited / updated and or replaced by personell with limited computer knowledge (if they can use facebook or myspace they should be able to edit product listings) simply put they will need NO CODE EDITING SKILLS REQUIRED.
Please create a pages for atleast the following:
Main home page
Lincoln products only
Cigweld products only
Kemppi products only
Weldmaster products only
Electrical supplies
Power Distribution
Mine spec’d equipment specials
2nd hand equipment
contact
about us
sitemap
Information to populate fields with in pages can be source from our suppliers own websites as we are authorised distributors of the following sites:
http://www.lincolnelectric.com.au/catalogue/page3/category1
http://www.cigweld.com.au/product-category/welding-machines/
http://www.weldmaster.com.au/products/
http://www.kemppi.com
concept:
Basically, the website is to be for the fast movement of stock from Our own stock and Our suppliers – direct to the customers address (drop shipping) with very LIMITED INTERACTION with our customers (email only)
Updates
SEE IMAGES IN ATTACHED RAR
Added Sunday, June 30, 2013
we are currently running a poll and will make a decision very shortly.. thanks to all
Added Tuesday, July 09, 2013
Target Market(s)
Males 20 to 55
engineering and handyman
Industry/Entity Type
Computer
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- That wow factor.. grabs your attention not through tacky.. but well designed / layout
Ease of editing / updating
shipping and freight calculator that automatically adds to invioce
NON compulsory Newsletter - although if customers provide validation of email they receive 2.5% discount on purchases (enter a code sent to them)
the rest is just simple.. amaze me with your talents
Nice to have
- Todays quick sales - campaign
Weekly quick sales - campaign
highlight specials