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New Website / Business w/ Name and URL but Need Logo, Fonts and Color Scheme
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This customer received 81 logo designs from 28 designers. They chose this logo design from jaime.sp as the winning design.
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US$750
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81 designs
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28 designers
Logo Design Brief
The name of the business is Cost Sidekick. The URL is www.costsidekick.com.
The core product will be a discount prescription discount card that will eventually also offer other discounts in the healthcare field such as Dental, MRIs, etc.
Also, the discounting could eventually include couponing and blogs on general cost savings ideas so need to not be too "healthcare" looking.
We would like both a stylized font selected for our name as well as a logo (icon) to go with so that both can be used. Given the prevalence of things such as square social icons, etc., the logo may be key as will the color palette and font.
We loved the sidekick name because it is an old superhero standard that the hero has a good friend who is a secondary character that supports the main character and we are hoping our savings card will act in this fashion. But we do need to be professional through and through as it is a card being presented to pharmacists, doctors, etc.
Updates
Thanks everyone for your lovely submissions. We struggled with which to choose! We added a 3rd place price and have notified all 3 winners they were chosen and are looking for the final changes and asset handover when monies will be released quickly! Thanks again.
Added Tuesday, July 09, 2013
Target Market(s)
Women aged 26-50 are the primary audience.
Industry/Entity Type
Business
Logo Text
CostSidekick - "Cost Savings for Everyone"
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Pictorial/Combination Logo
A real-world object (optional text)
Character Logo
Logo with illustration or character
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- -Font
- -Color Palette (Primary with up to 4 secondary colors or as suggested)
- -Icon/Emblem/Character Logo
- -Website name in chosen Font, Tagline, Palette
- I know this is much more than an icon hence the price offering for the selected winner.
Nice to have
- Possibly Reverse of the icon (white and black, inverted, etc.)
- Sample square social media icon
- (just to get a feel for how to use the design - these are not mandatory)
Should not have
- No need to design a page, business card, etc to illustrate usage.
- Try to avoid being too "cutesy" as it will be a printed prescription card given to pharmacists to start.