• A$160

• 71 designs

• 27 designers

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Logo Design Brief

We need a logo design for a startup called Engenious. We've blended the words 'Entrepreneur' and 'Ingenious' which is, by definition a tautology.

The target audience is middle to senior corporate management. We provide business education and consulting which is aimed at those corporate employees who wish to step out and form their own business; our systems allow them to test their ideas, develop meaningful strategies, access suitable financing and learn how/where to 'pitch' their business.

Our desired logo will bring the word 'Ingenious' to life by presenting it as a definition from a dictionary c/w the 'white noise' found existing words e.g. adjective, a little speaker symbol, and pronunciation assistance e.g. [en-jeen-yuh s].

As we've created the word one idea is to have the description described as a tautology with the below descriptions given [I'm simply following the format of the attached online dictionary examples].

tautology
1. a person who organizes and manages any enterprise, often with considerable initiative and risk.
2. cleverly inventive or resourceful

Your ideas are very welcome! The idea is to use this logo on t-shirts [for when presenting] and online/printed materials.

By default... we do not want to follow the conventional business consulting path. We do want to appeal to intelligent, 30-50 year old business professionals through a modern, energetic and inspiring brand in which they can place their trust.

Target Market(s)

corporate business professionals, 30-50 years old

Industry/Entity Type

Business

Logo Text

Engenious

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• clean, simple, elegant and modern look

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