• A$195

• 107 designs

• 22 designers

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Logo Design Brief

We need a new logo design for an existing mobile personal training business called 'Start Me Up Personal Training' (SMUPT) which specialises in mobile fitness and strength training.

We want a logo that is fresh, modern and clean looking, ideally with a simple graphic that communicates the overall benefits that the personal trainer offers his clients. These can be summarised very simply as 'individual fitness for sport and lifestyle' but a major benefit is that SMUPT is very flexible and comes to you so you can train at home or at your local park, the beach or wherever suits you - you are not restricted to a gymnasium.

The other main benefits are listed below:

BENEFITS OF START ME UP PERSONAL TRAINING

- The owner of SMUPT is a highly qualified and respected fitness instructor who uses state-of-the-art coaching and training techniques to help his clients enjoy the rest of their lives the way they want to.

- SMUPT coaches individuals who play basketball but also helps athletes who participate in similar sports like netball, touch football etc. to get conditioned so they can be competitive at more elite levels of competition.

- SMUPT also coaches individuals with general fitness and strength training and helps with weight loss/toning.

- SMUPT assists with injury prevention exercises and works with rehabilitation clients post-injury corrective surgery.

- SMUPT focuses on movement from the ground up and functional type training that integrates many aspects of movement.

TARGET MARKET

Although the business deals with a lot of young people the target audience is parents (for both their children's fitness and their own) so 15-65 years.

LOGO DETAILS

The logo wording is as follows:

Start Me Up Personal Training (main wording)
Mobile Fitness & Strength Training ( to appear below the main wording)

In terms of logo colours, we have a preference for 'fresh, healthy, outdoor' colours like blue and green but are also open to designers' suggestions.

The logo will be used on business cards, a website, a car, clothing and promotional items etc. so needs to be relatively easy to reproduce.

Target Market(s)

Although the business deals with a lot of young people the target audience is parents (for both their children's fitness and their own) so 15-65 years.

Industry/Entity Type

Business

Logo Text

'Start Me Up Personal Training' with the tagline 'Mobile Fitness & Strength Training' below

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Should not have

• Complicated graphics or fonts