• A$400

• 177 designs

• 26 designers

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Logo Design Brief

We need a logo/identity design for a new company based in Sydney called Foundry.

Foundry is focused on investing in, co-founding and building digital businesses.

The 'audience' for our brand is diverse. We must appeal to conservative investors and corporates as well as digital entrepreneurs and young people in the digital industry who we will want to work for us.

So we need to look credible but not dull.
Innovative and edgy but not flakey.

Our name was chosen as what we are going to do is "found" and "co-found" new digital businesses and work with "founders" of digital businesses, so I'd be interested in seeing how it works with an emphasis on the 'found' part of the name.

Our personality attributes: intelligence, innovation, trust and excellence.

Target Market(s)

It ranges from conservative investors and corporates to more innovative digital entrepreneurs and digital staff

Industry/Entity Type

Conservative

Logo Text

Foundry

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• interesting typography

Nice to have

• An icon that accompanies the name.
  
  Like rich shades of purple.

Should not have

• Avoid frivolous colours like yellow, pink, pale blues. Not a fan of red as it can signify 'debt'

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