Electrical Contractor starting a new business needs a logo design

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This customer received 136 logo designs from 39 designers. They chose this logo design from Cresign as the winning design.
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Logo Design Brief
Im an electrical contractor starting a new business. My business name is "Prime Electric Solutions". Id like my design to communicate a high quality of work, professional staff and a friendly attitude. I have no slogan but open to ideas. The logo is to be printed on business cards, stationary, invoices, clothing and potentially a larger version onto the side of a vehicle. I'd like it to look professional but still approachable.
Target Market(s)
Households, businesses, builders, construction companies,
Industry/Entity Type
Electrician
Logo Text
Prime Electric Solutions
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Character Logo
Logo with illustration or character


Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Nice to have
- I like the idea of my business name next to or incorporated into a picture or doodle of some kind. Potentially a fancy font. I've attached other logos that I've found that stood out and I like the look of.
Should not have
- I don't like the look of a generic-looking light globe, I think it's a bit simple, and done to death.
- A logo containing only the business name initials